Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort. Almost every day, and particularly on weekends, parties and events take place in Nigeria. Behind the allure are people who plan and work diligently to ensure that everything comes together seamlessly.
Pastor Mrs. Abosede Abisagboola, the creative director at 2AS Events, is one of the most sought-after event planners in Nigeria. She is renowned for her ability to think outside the box and deliver creatively unique events. 2AS Events, located in Lagos, is one of the largest event planning companies, providing events with the desired touch of music, colors, discussions, and decorations. Event planning encompasses all aspects of a ceremony, from its initial conception and idea-generating stage to the meticulous details of the event itself.
Pastor (Mrs.) Abosede Abisagboola, the founder of 2AS Events, has made the management and delivery of flawless events her top priority. She has maintained her position at the top of the industry despite the challenges and demands of her career over the last fifteen years.
Her passion for creating ambience for a beautiful environment led her to volunteer as a church decorator, which she later chose as her career path. After obtaining her first degree in education management from the prestigious University of Nigeria, Nsukka, she attended the London School of Events. Although the event industry can be vast and demanding, Pastor Abosede chooses to handle decorations, event planning, and event coordination. Today, she is a globally recognized event planner.
Tell us about yourself.
I am Pastor Mrs. Abosede Abisagboola, a Gospel minister at Christian Community Church International and the Creative Director at 2AS Event Management Company, where we have been creating memorable events for the past fifteen years. I am married and blessed with brilliant children.
What is your educational background?
I graduated from the London School of Events for my professional master class and obtained my first degree (Bachelor of Education) from the prestigious University of Nigeria, Nsukka. I am a member of various event associations, both local and international, such as Appoemn and MPI meeting professional international ), and LCCI. Our aim is to add value and contribute to GDP growth, pushing boundaries and moving forward. I believe that excellence is not a destination. We have a Corporate Social Responsibility (CSR) program where we support underprivileged children in schools with food and other school support systems in our immediate environment.
What is your primary motivation for going into event planning?
My love for creating beautiful environments. I enjoy designing beautiful spaces that leave a lasting impression. I started as a church decorator, then attended Magic Moment Academy for further professional training. I realized that there was a need for excellent event delivery, which led me to the London Event School. At 2AS Events, our core values are Integrity, Timely Delivery, and Excellence.
Who can become an event planner?
Only individuals with a mature and audacious mindset who have a keen eye for detail can become event planners. Everything is time-bound, detail-oriented, and requires grace to work with a team. One must be resilient to navigate the challenges and be strong to handle the pressures of the job.
How did you raise the initial capital for the business?
The event business is service-oriented, so little to no capital is needed initially. Most items can be rented, and clients pay for services rendered. With good job delivery, one can gradually accumulate the necessary tools over time.
What services do you offer at 2AS Events, and who are your target customers?
We offer decoration services, event planning, and coordination with holistic planning that covers all aspects of event management.
What are the key challenges facing your business?
Doing business in Nigeria’s volatile economy is challenging. Investing in tools and items, storage space limitations, and the economic effects on forex are some of the key obstacles. Additionally, many Nigerians expect the best services but are often reluctant to pay for them.
When faced with tough times, have you ever considered quitting the event industry?
Many times! However, quitting is not an option until you succeed. I have experienced fatigue, exhaustion, and occasional feelings of depression. I take the time to reflect on my business journey and muster the courage to continue. Overcoming challenges allows us to attract higher-paying clients over time.
How supportive was your family in the early stages of your business?
2AS Events is a family business, involving my husband and children. The name “2AS” represents my name, Abosede, and my husband’s name, Ayodele. We are all actively involved. We also have a summer scale-up program where we empower the younger generation by providing training in areas such as event decoration and website hosting.
What are your future projections?
Our goal is to become a world-class organization of Nigerian origin, introducing professionalism into the hospitality business and providing excellent event solutions from Nigeria to the world.
Apart from event planning, what other skills do you possess?
I have a knack for self-discovery, imparting knowledge to the next generation, and cooking for personal enjoyment. I am naturally creative.
What advice do you have for the younger generation aspiring to follow in your footsteps?
Success requires diligence. They must be willing to put in the effort and have the desire and diligence to improve themselves. Always strive for self-improvement to remain relevant.
