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Business owners, Event professionals, policymakers, and business leaders converge in Ikeja to reshape Nigeria’s event industry into a structured, compliant, and globally competitive sector
*LAGOS, NIGERIA* — The 2026 edition of the Laurel Events Business Forum (LBF), themed “The Footprint: Success through Global Synergy,” An Annual conference has concluded in Lagos with a strong call for structural reform, regulatory compliance, and international expansion within Nigeria’s event industry and business space.
Held at Shasha Event Services Hall, Ikeja, the conference brought together leading event entrepreneurs, financial experts, consultants, and industry stakeholders to address emerging challenges and opportunities in the sector.
*A STRATEGIC SHIFT FOR THE BUSINESS SPACE AND EVENT INDUSTRY*
Organizers described the 2026 forum as a deliberate intervention aimed at repositioning Nigeria’s businesses from fragmented micro-enterprises into structured, scalable, and internationally aligned businesses.
Key issues addressed included:
Inflation-driven operational instability
Weak corporate structures in MSME event businesses
Evolving tax and digital invoicing regulations
Safety compliance and regulatory enforcement
The conference emphasized a transition toward corporate-grade service delivery and global competitiveness.
- *KEYNOTE ADDRESS: EXPANDING INTO GLOBAL MARKETS*
The keynote address was delivered by Mavi Sokia Isibor, Executive Vice Chairman of Poise Nigeria Limited, who focused on strategies for international expansion and service standardization.
She emphasized: Professional etiquette and global readiness
Cross-border service positioning
Quality control systems
International market alignment
*CORPORATE STRUCTURES AND INDUSTRY FORMALIZATION*
A heart to heart panel session featuring Coach Mutiat Olagoke, Managing Director of Egreat Media Limited, Olivia-Victor Uzomah of Glowline consulting limited and Oghenekevwe Okoh (Glitz Sprinkles Events) examined the transition from informal operations to structured enterprises.
Discussions focused on:
Corporate governance systems
Operational automation
Payroll and administrative structures
Scaling beyond founder-dependent businesses
Capacity building.
Master Warrant Officer (MWO) Fidelis Micahel Okete. Nigerian Armforce Resettlement Centre, Oshodi. Delivered a topic Security and safety management in business/ event space. He also delivered regulatory education sessions on: Crowd control management, Venue safety standards, Fire prevention protocols and Event permit compliance.
*STRATEGIC GROWTH THROUGH SYNERGY*
A masterclass by Mr. Korede Oyebanji CEO of Photonimi m Olagoke, Managing Director of Egreat Media Limited, explored how collaboration and structured partnerships can unlock large-scale opportunities in the event industry.
The session highlighted:
Consortium-based project execution
Strategic alliances for scalability
Resource sharing among vendors
Sustainable growth frameworks
*TAX COMPLIANCE AND DIGITAL TRANSFORMATION*
A technical session led by Adekemi Adekunle (FCA) of ICAN (Mowe Chapter) addressed Nigeria’s evolving financial compliance landscape.
Key areas included:
Digital invoicing systems
Tax reporting obligations for SMEs
Revenue accountability structures
Regulatory risk management
*PRICING STRATEGY AND PROFITABILITY*
A practical workshop called wildcard session was facilitated by Tope Tinubu of White Orange Management Limited focused on pricing systems in inflation-driven markets.
Participants were guided on:
Cost structuring and overhead management
Inflation-adjusted pricing models
Profit margin protection
Revenue optimization strategies
*LEADERSHIP AND ORGANIZATION*
.The forum was convened by Arome Stella Ifeoma, President of the Association of Event Vendors Nigeria (ASSEV) and CEO of Laurel Events Ltd.
Conference production was led by Elizabeth Obisanya (FCA) of Elizabeth Events and Foods Limited with 16 team leads and planning committee members, who coordinated execution, vendor engagement, and program delivery
*REGULATORY ENDORSEMENT AND SAFETY COMPLIANCE*
The event was officially endorsed by the Lagos State Safety Commission.
The endorsement underscored increasing government focus on safety and accountability within Lagos’ growing events
industry.
*SPONSORS, PARTNERS & SUPPORT ORGANIZATIONS*
The success of the 2026 edition was supported by a wide network of sponsors, partners, and service providers across the event ecosystem.
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Headline Sponsors
Aderonke Jones-Adewale (Le Velvet Touch)
Festus-Osho Adefunke (D Groovy Events Management Ltd)
Amos Ameh Arome (Chairman, Laurel Events)
Official Sponsors & Partners includes
JMQueen Production – Content Creation
IceDomain Ltd – Drinks, Cooling Equipment & Hospitality Services
Creatively Labiz Enterprise – Zobo Drinks Sponsorship
MC Irock – Official Anchor/Host
Sally Events – Moderator
Dexclusive Signature – Makeup Partnership
Chillis Pot – Cash Sponsorship
Legend Events and Effects – Lighting
Queemozz Concept – Red Carpet Host
Bamilklens – Content Support
1001 Luxe Rental – Furniture & Chairs
Rinu Events and More – Hostesses
Àjoké Olówósíbí Original – Local Snacks Support
Thequeenkitan – Content Creation Sponsorship
Halography – Photography Coverage
Dir Tush – Video Coverage
Abirikky Catering – Catering Support
Mteez Lush Cakes & Catering – Catering Support
Mary’s Golden Events – Decoration Rentals
Eventplus Global Ventures – Tent & Table Support
Ehi Global Services Nigeria Ltd – Medical Support
Cathy’s World Event Management – Event Support
Elizabeth Events and Foods – Food Services
Fruitiesbyharley – Fruit Drinks
Reels Fabric – Speaker Gifts
Leke Photography – 360 Video Booth
Petunia Events – Breakfast Fruits
Winglo Cakes & Events – Snacks Support
Golden Moment Event / DEIS Solutions – Cash Sponsorship
EventSpice World – Speaker Gift Support
All Cares Events – Press Conference Support
Shasha Events Services – Hall Partnership
Xtramind Audiovisuals – LED Screen Support
DJ Xmoe Music – Official DJ
MIMA Studios – Photography Coverage
Elitist Media – Media Partner
PostMyEvents – Media Partner
Roseberyl Events – Partner
Lasgidisquare – Partner
SarahGold Productions & Events – Partner
Taiwo Sax – Entertainment Support
Laurel Events Ltd – Organizer/Partner
The Sapphire Gems – Partner
*INDUSTRY NETWORKING*
The forum also featured a vibrant networking session:
Event production technology
Catering and hospitality solutions
Photography and media services
Décor, lighting, and logistics systems
The networking segment enabled strategic partnerships among vendors, agencies, and service providers.
